Hey, I’m Ahsan Ali. This isn’t just a page, it’s the story of how three coffee nerds turned their obsession into something useful for you.

It all started when my terrible dorm coffee made me realize: life’s too short for bad brews. I dragged my friends Atika (the flavor wizard) and Maqsood (the gear freak) into this madness.

What began as late-night tasting sessions is now Rust Coffee, where we:

  • Burn our tongues testing 20 espressos back-to-back
  • Take apart gadgets to see what’s actually worth your money
  • Argue constantly about grind sizes (it gets dramatic)

We’re not some fancy coffee corporation. We’re just people who messed up enough times to help you get it right.

Latest Adventures

  • Currently testing if a £50 grinder can beat a £500 one.
  • Training Maqsood to actually taste notes beyond “strong”.
  • Accidentally turned Atika into a TikTok star with her latte art.

Why Trust Us?

We give you straight facts about coffee – no BS. We test every product ourselves, read thousands of real customer reviews, and stay on top of coffee trends so you don’t have to. We’re not paid by any brands – what you get is 100% honest advice.

What We Offer


• Coffee 101: Simple guides for beginners
• Real Talk Reviews: Machines, grinders & gear tested to death
• Brew Like a Pro: Easy techniques for any method

How We Make Money

Quick heads up: We sometimes earn a small fee if you buy through our links (no extra cost to you). This lets us keep testing products and giving free advice.

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Ahsan Ali, founder of Rust Coffee.

AHSAN ALI
Founder & Chief Coffee Explorer

Once traveled 200 miles to visit a remote coffee farm and came back with a shopping bag full of beans.

DALL·E 2025 04 30 02.47.46 A front facing portrait of a friendly Pakistani man in his 30s with a short beard wearing a casual black t shirt. The background is simple and white

maqsood ahmad
Gear Whisperer & Tech Wizard

Engineering background meets coffee obsession in his deep-dive gear reviews.

Atika Razzaq, Q-grader at Rust Coffee, analyzing coffee aromas during a professional cupping session.

atiqa razzaq
Lead Flavor Scientist & Brewing Guru

A certified Q-grader and sensory expert, Atika brings a scientific edge to Rust Coffee.